This thesis explores the ramifications of the electoral map in the 2004 election from the perspective of Baudrillard’s simulation, examining three phases of the election as aspects of the simulacra: 1) Prior to election day, the map is analyzed as an inversion of the original/model paradigm indicative of the simulation, 2) during the election, the map is examined in relation to the collapse power inherent in the simulation, and 3) after the election, the map is explored for its prevalence in popular discourse. The terms “red state” and “blue state” helped establish this division as they carried not only a sense of ideological difference but, since they were represented visually through the electoral map, conveyed a spatial difference as well. Media coverage of the 2004 presidential election frequently portrayed the nation as one divided.
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